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Trade concerned over plan for innovative bottle cap lure.

Lure makers lose their bottle ouer innouatlon


TACKLE distributors are shunning a company that recycles old beer- bottle tops and turns them into lures. Now the Original Bottle Cap Lure Company is opening up its own manufacturing plants around the world and even supplying retailers direct because angry distributors won t handle the product. Norm Price, the man who had the idea to turn old bottle caps into lures, told TTW: "Some of the traditional lure makers don't like what I am doing. We have been trying to get distribution for the products but it has been difficult since some distributors simply don't want to know because they see us as competition for established lure companies.

"We will be recycling billions of bottle caps worldwide, creating employment worldwide. Too many companies are selling out to foreign labour, especially in the fishing tackle business. And if China wants Bottle Cap Lures over there... well, I'll sell them some!" Ironically, the firm supplying the hooks for bottle cap lures is VMC,

part of the world's biggest lure maker, the Rapala Corporation. Aku Yalta, director of Rapala's sales and marketing division, said: "I'm glad I'm not in the brewing business - it would be difficult to judge whether this is just a clear trademark infringement or a usefu 1 recycling operation with a clear trademark infringement! "But what happens to these bottle caps when the lure is inevitably lost to either fish or snags? Round and round we go, the cap is back in the water." Norm Price, who uses students to make the lures from Budweiser, Coors, Labatts, Molson, Coca-Cola and many other brands' caps, admits he has already- upset some of the big drinks manufacturers. They want to take legal action against the Canadian founder.

claiming infringement of copyright. But Norm added: "They are claiming these bottle ca'ps are theirs? Then will they be responsible for the clean-up of all the caps that have been discarded?"

Nevertheless, the trend is growing and the Bottle Cap Lures have been endorsed by three-times Canadian Sport Fishing Champion Andy Vander Ploeg, who has picked up the title three years in a row using them. Norm is also looking for trade show organisers who could use the lures for branding and promotion since they can also be printed with a corporate logo on.


Contact: The Original Bottle Cap Lure Company Tel: +1 819 346 8135 info@bottlecaplure.com www.bottlecaplure.com


published:Tackle Trade World | 2005

the old, proven lures

Clipping from 1958

Specialist Fishing Tackle - Garcia Fishing Tackle and Catalog


Proven Garcia Original Lures

Here's the complete lure picture. Garcia has them all — spinners, divers, spoons, wobblers — every one a proven fish-taker. Garcia ORIGINAL Lures have been the last dinner for scores of record-breaking whoppers. Time and time again their tan- talizing attraction has proved "last meal" for the wisest old fighters. You'll find their realistic appearance, exciting live-action and enticing colors bring on the big ones every time —and when they latch on to a Garcia lure, they stay latched! Next time out, tie real action on your line.. .tie on a tempting Garcia ORIGINAL Lure.


Experts' Choice

LURE KIT

... Your key to expert lure selection

-All lures in Garcia Lure Kits are current line, proven fish-takers


- Each kit includes pocket-size lure box with space for additional lures.


A complete, well rounded assortment of ten popular Garcia Original Lures —each a provocative teaser, a proven fish-taker chosen by experts from many different locales as the best selection for all-around fishing. Contains all the lures you need for successful fishing for practically all types of fish in any water. Changes in individual lures comprising this kit may be made from time to time. All substitutions will be currently popular models and will conform to Garcia's customary standards of highest quality.


Spinner LURE KIT

Two of the most popular, most successful spinners on the market—the Abu Reflex and French Spinner Veltic - enthusiastically acclaimed by fishermen everywhere as a rewarding addition to any well rounded lure collection. Contains 3 color combinations of each lure.

ABU REFLEX The unprecedented demand and phenomenal sales of the Abu Reflex have prompted the assembly of this special lure kit. Reports from all over the country have proven it to be the outstanding lure of the year—irresistible to all types of fish. This lure has caught everything from sunnies to muskies. Kit contains 5 color combinations of the famous Abu Reflex lure in 1/8, 1/4 or 1/3 oz. size. One size per kit.


My Private Pond

Having fished for bass for over 40 years, I had some of the most exciting fishing of my life this spring in a farm pond 15 miles from my home. Easter Sunday I was out driving and I noticed a beautiful one and one half acre farm pond. I stopped and had a chat with the owner and in the course of the conversation he asked me if I could catch bass. I had my casting rod and lures along and he invited me to try his pond. He'd put in a hundred and fifty bass a few years back, but hadn't caught one. I put on a spinner and caught one 12-inch bass which I cleaned and gave to him. He invited me back the next Saturday, and that day was a red letter day for me. In a short time I caught six bass which I cleaned for him, and he insisted that I catch six bass for myself, which I proceeded to do.

I kept on fishing and caught 12 more that afternoon which I released unharmed to the water. These bass were all 12 to 1316 inches long and had plenty of fight. The score that day, speaking in baseball terms, was 24 hits, 24 runs and no errors. The farmer said no one would believe me except him: he'd watched me. He wanted me back the next Saturday, so I obliged. This time he timed me and I caught him six bass in exactly 20 minutes. It took me longer to clean them than to catch them. Then I caught six for myself in 20 minutes and never made another cast. Score, 12 bass, 12 hits, 12 runs and no errors in 40 minutes. These bass were all caught on the same spinner, an Abu reflex with a handmade bucktail. The farmer said that he'd never seen anyone catch bass that fast. I'm now welcome to fish and hunt on his farm at any time."


See full-readable text right, or click on images to view actual article - FLW Bass Magazine 2012

Swimbait Categories

FLW Bass Magazine | May-June 2012


For Text Browsers

by Curtis Niedermier

"Swimbait" is a misunderstood term. On the West Coast, swimbaits are "big baits." They're lifesize forage imitators that lumber along slowly and draw bites from giant bass. Back East, the swimbait category is a bit more encompassing. East or West, if s important for anglers using swimbaits to understand that they're not all the same. Each one does not work in all conditions, and there is no do-all model.


Square Tail The Tail:

As the name implies, it's squared off at the bottom. Other than the shape, it's similar in design to a paddle tail, with a downward-pointing swimming surface. Best Example: Big Hammer Swimbait (swimbait.com) Action: Square-tail swimbaits have the most twist and turn, with the most pronounced body roll. The action is not just in the tail. This type provides a lot of vibration in the water. Applications: The Big Hammer has come on strong with the help of the Alabama Rig. But even as a stand-alone, if s great for murky water or for getting fish excited. Try stroking it on ledges on a 1-ounce open jighead or slow-rolling it anywhere when fish are in an aggressive mood. It can fill in when bass will eat a Z-Man Original ChatterBait or Bill Lewis Rat-L-Trap.


Paddle Tail The Tail:

It comes in many variations, but essentially if s a rounded, down-facing tail, often called a "boot tail." Best Example: Berkley PowerBait Hollow Belly (berkley-fishing.com), Yamamoto Swimming Senko (baits.com) and Reaction Innovations Skinny Dipper (reactioninnovations.com) The Action: This is the "compromise" tail. Its action is not as erratic as the square tail's but draws more bites than the big, ultra-subtle vortex tail. There are many variations within this category too, so experiment with each to find the best. Applications: This is the go-to tournament swimbait tail - the workhorse. Throw it around docks, shallow flats, grass or deeper by adding weights.


Categorizing swimbaits begins with the tail design and expands to include more subtle details. Let's take a look at three categories of swimbait tails, and consider some advice on when and where to use them from FLW pro Matt Peters of southernswimbait.com.


Vortex Tail The Tail:

It has a slightly wedge-shaped, hydrodynamic tail that maintains the natural profile of a baitfish tail. Best Example: Huddleston Deluxe Trout (huddlestondeluxe.com) Action: It's all about realism. The body of the bait and its side-to-side wobbling tail are designed to have a big "foot-print" and to present a realistic appearance in clear water. The action is consistent and subdued. Applications: This is a big-fish design. Since the mid- 20005, the Huddleston Deluxe 8-inch Trout might be respon- sible for more trophy bass out West than anything other than sight-fishing. It excels in clear water and where lunker bass live. It's also great under cloudless, bright skies. It's not the greatest tournament lure since it doesn't tend to draw as many reaction strikes as other swimbaits; however, several of the smaller Huddleston models are designed as reaction baits.

Waiter, this is a "No Sale" Fish

by Heather Dugmore


If you don't know what a 'no sale' fish is, a new pocket guide will tell you - and so empower you to help save our beleaguered fish species


"Our specials today are white steenbras and white musselcracker," smiles the waiter at a popular seafood restaurant on Cape Town's Atlantic seaboard. "Which one has the firmest flesh?" the bronzed beauty he is serving asks. Beyond the restaurant, the deep blue sea shimmers in the midday heat, embracing the festive season bathers. Enjoying hours of fun in the surf and sun, few spare a thought for what lies beyond the breakers where the exploitation of many different types of seafood is destroying our seas. The bronzed beauty certainly has no idea that the waiter - an ichthyology student - is teasing her by offering her two "No Sale" or "Red List" species; i.e. two of several species that it's illegal to buy or sell in South Africa, according to our Marine Living Resources Act.


She would have realised it at once if she'd seen the Know Your Seafood pocket guide launched in October last year. South Africa's first "informed choice" fish and seafood guide, it encourages seafood lovers, fisherfolk, seafood retailers and restaurants to be aware of what they are buying, selling and eating and to say "No" to seafood on the No Sale or Red List and "Yes" to options on the Green List. The reason it's illegal to buy or sell Red List fish is that many of the species on it have been heavily overexploited and arc threatened with extinction. Others on it have been reserved for recreational fishing only, as their populations cannot withstand commercial fishing pressures. White steenbras, white musselcracker, seventy-four and galjoen are some of the well-known linefish species highlighted in the guide's No Sale or Red List.

The Green List includes species from relatively healthy and well-managed populations that can sustain current fishing pressures. They include yellowtail, hake, dorado, squid and snoek. Between the Red and Green lists is an Orange List which includes species that may be legally sold by registered commercial fishcrfolk and retailers, but which are currently overfished.


<-Click for larger image


The Orange List includes carpenter, pcrlcmocn (abalonc), kingklip, prawns, red stumpnose and sole. "The guide is part of a broader strategy to rally public support through education and awareness to stop ovcrcxploitation of our linefish and other seafood species," explains marine biologist Jaco Barendse, who compiled the pocket guide and who is heading the Southern African Sustainable Seafood Initiative (SASSI) - a collaboration between Nedbank's Green Trust, WWF-South Africa and other conservation organisations. "An alarming 67 percent of our top 27 recreational linefish species have been classified as 'collapsed'," Barendse elaborates. "And six out of our 10 most important commercial linefish fall well below critical stock levels in the Western Cape, where the bulk of national linefish catches are made." In the past few years a number of SASSI-style campaigns have been launched in the United States, Australia, New Zealand, Scandinavia and the United Kingdom. In these countries consumers are now increasingly demanding Green- Listed fish. In South Africa we harvest well over 300 marine species for recreational and commercial purposes. Of these, some 200 species are grouped as linefish, i.e. fish that are traditionally caught with a baited hook and line. This group faces the greatest exploitation dangers, alongside shellfish such as perlemoen.


"The depletion of our oceans is a global pandemic," Barendse states. "Most people do not know that 75 percent of global fishing stocks are either exploited to maximum levels or overexploitcd. In South Africa, many linefish species are exploited to the degree that the South African Department of Environmental Affairs and Tourism had to declare a State of Emergency in the linefishing industry in December 2000." Stricter control measures were introduced, but the marine authorities do not have sufficient staff to keep a watch on all the commercial and recreational fishing activities along our 3 000-km coastline. "Our aim is not to harm the seafood industry, but rather to educate the consumer and encourage sustainable practices. We also aim to get chefs on board to extend the conservation ethos from the kitchen to the table," Barendse explains. By saying "No" to ovcrcxploited species, you can help ensure the sustainability of our marine resources. This will also ensure that seafood lovers can continue to enjoy the wonderfully diverse and delectable world of seafood.

"Grab your nearest cookbook and flick to a classic paella recipe to understand just how many marine species are included in this one 'biodiverse' dish," Barendse continues. "The list includes fish, mussels, clams, calamari, crayfish and prawns." Worldwide, the demand for fish is growing because seafood is seen as a healthy alternative to red meat. At the same time the oceans are taking damaging knocks, ranging from climate change to grand-scale pollution to unscrupulous fishing methods. Of these, overfishing is having the greatest and most rapid effect. "How we go about catching fish, how many we are catching and whether the natural populations can sustain this in the long run is of critical concern," says Barendse. Fishing methods are highly diverse and range from recreational angling to commercial lineftshing, long-lining, trawling, purse-seine (pelagic) fishing, gill-netting and using pots, traps and hoops. Some methods cause little or no habitat damage but others are devastating the ecosystems and biodiversity of our oceans.

"In many cases we have caught too many fish of a certain species. It is this that causes your favourite species to disappear off the menu, or become unaffordable to all but the very wealthy." Good old kabeljou is a case in point. This popular linefish has been so overexploitcd that kabeljou populations (on the Orange List) are now rated as "collapsed". Perlemoen, also on the Orange List, is another highly exploited species. Perlemoen fetches preposterous prices in the East, but the perlemoen mollusc grows extremely slowly - one measuring 15 cm would be 30 years old. Species on the Green List also need to be carefully watched. The West Coast rock lobster (kreef) takes about seven years to grow until it has a shell length of 80 mm - the legal size for recreational fishing - and while the population is relatively healthy now, this could change through uncontrolled fishing. Even the ever-reliable hake is at risk. Fished from Namibia to East London, it commands high prices in Europe as a classic fish 'n chips species following the complete collapse of European cod stocks. /by Heather Dugmore/


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published: South African Country Life January 2006)